1972
After a decade of work in the USA, Vincenzo Battaglia, born in 1934, returns to Italy and, thanks to his acquired entrepreneurial skills, takes over a marble processing workshop in southern Italy: "La Marmeria."
About Us
MISSION
We craft exclusive furnishing elements that blend craftsmanship with innovation, offering bespoke solutions in Porcelain Stoneware, Natural Stone, and Quartz Composite. Italian quality is our hallmark: we invest in digitalisation to enhance efficiency, sustainability, and provide a service that is ever more attentive to our customers’ needs.
In the 1980s, the construction boom fuels the demand for marble from Carrara, Tivoli, and Trani. "La Marmeria" introduces granite, including Brazilian varieties, launching semi-industrial production. The second generation joins the company, bringing new energy and visions for the future.
1986
1997
The drive of the new generation leads to the opening of the Rivoli Veronese headquarters, in the heart of the world's most important stone district. The production of modular tiles begins, along with a semi-industrial line for kitchen and bathroom countertops, featuring the first CNC machines in the sector.
The market demands more streamlined and efficient organizational choices, leading to the creation of production divisions under a single Holding. This is how Ionia Pietre Naturali is born: initially as a brand, then as an independent company ready to conquer international markets with innovative, high-quality solutions.
2007
2014
During the economic crisis, the company makes strategic choices: it abandons low-value production and focuses on highly specialized manufacturing. Investments in technology and staff training strengthen its ability to combine traditional craftsmanship with technological innovation, key pillars of Made in Italy.
The company bets on what Italy does best: beauty and craftsmanship. The enhancement of materials, attention to detail, precision, and technological reliability lead the company to complete prestigious projects in the residential and hospitality sectors, collaborating with designers and architects. The brand Ionia Stone Identity is born, symbolizing the company’s ongoing evolution.
2019
2022
The opening of the showroom in the Netherlands marks an important turning point: Ionia Stone Identity becomes synonymous with excellence in Northern Europe, with the launch of Ionia Pietre Naturali Benelux. By participating in international trade shows, the company strengthens its identity and consolidates partnerships with ceramic multinationals, integrating design and production.
The company embraces digitalization: from energy optimization to 3D configurators and E-commerce, integrating automation and an advanced web portal. This innovation process drives the company towards Industry 5.0, while keeping its roots firmly in tradition and collaborating with leading companies, architecture and design studios, and contractors to create products of excellence.
2025
The perfect blend of Art, Craftsmanship, and Technological Power. Ionia Stone Identity represents a passion for Italian tradition and the culture of materials, with a distinctive organization that combines craftsmanship and advanced technologies. It offers excellence in natural stone, porcelain stoneware, and agglomerate quartz surfaces, ideal for kitchen countertops, bathrooms, and decorative surfaces. With a catalogue of over four hundred materials, it collaborates with architects and designers on prestigious residential and hospitality projects. Precision, reliability, and a constant commitment to technological innovation set it apart.
