Studio Ferriani: the new Artistic Direction

IONIA PIETRE NATURALI ANNOUNCES ITS COLLABORATION WITH STUDIO FERRIANI FOR A NEW ARTISTIC DIRECTION

Ionia Pietre Naturali is thrilled to announce the beginning of its collaboration with Studio Ferriani, which will lead the company’s Artistic Direction in a journey of evolution and renewal, redefining both its image and product.
The first step of this strategic synergy has been the redefinition of the Brand Identity, introducing a new visual concept that best expresses the core values of quality, technological innovation, and craftsmanship that define the Ionia Stone Identity brand. Soon, the company will unveil its new Company Profile, a manifesto capturing the essence of the brand through a fresh visual and narrative language.
But this transformation goes beyond branding. In the coming months, Studio Ferriani will focus on product enhancement, developing new solutions that seamlessly merge Ionia Stone Identity’s renowned craftsmanship with cutting-edge design and functionality. The result of this creative journey will be exclusively revealed at SICAM 2025, the leading event for the furniture and innovative materials industry.
Through this collaboration, Ionia Pietre Naturali is set to write a new chapter in its history—one that looks boldly toward the future, driven by a commitment to excellence in design.